Behind the Scenes of Building a Core Offer

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As part of Steve Larsen’s team, I work with Austin Dixon, who is amazingly talented at breaking down funnels and understanding the customer journey. 

During one of our weekly meetings he casually commented “Optimization comes from conversation.” 

This phrase has stuck with me and is a great introduction to the optimization of my signature program, Systems by Design.  

I am going to share with you today the optimization of Systems by Design and a few key highlights in my 7 month journey including: 

  • How I proved my 3, 6, 12 rule about business

  • How taking imperfect action turned out to be the centerpiece of my Systems by Design community 

  • How a content idea became the cornerstone of the program

  • How a personal circumstance strengthened my business and allowed me to create a plan to be present with my family and serve my community

  • How my 17 years of building a seasonal event helped me to realize the moment I was onto something with Systems by Design

  • My 90 day plan moving forward


This episode is brought to you by my free Facebook group, Business Strategy Community, where I share free weekly workshops and special guest interviews. If you’re interested in building a profitable online business using strategies that work, this is the free community is for you. Click here to sign up!

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